The case for boosting enterprise software startups with services

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The case for boosting enterprise software startups with services

   One of the truisms of software business strategy is that services is bad business; heck, we’ve also said it. The reason, put bluntly, is that it’s a business with low margins and is not as scalable. So in the early days of bringing to market a complex enterprise software product, the repeated feedback I got from nearly all my advisors was to make sure customers were… Read More

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