Alibaba invests another $1.3 billion into its offline retail strategy

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Alibaba invests another $1.3 billion into its offline retail strategy

 Alibaba has furthered its physical retail footprint after it invested another billion dollars into projects to develop its so-called “new retail” strategy which combines online and offline. The Chinese firm, the dominant e-commerce player in its country, gobbled up a 15 percent stake in Beijing Easyhome Furnishing for RMB 5.45 billion, or around $867 million, and pumped $486… Read More

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